3D rendering refers to the processing and rendering of three-dimensional models to create animations or movies with artistic effects and realism. 3D rendering involves the fine processing and adjustment of the modeling, material, light and shadow of the 3D model to achieve beautiful visual effects and a sense of reality. The main purpose of 3D rendering is to provide artistic and realistic images and frames for movies or animations, making movies or animations more attractive and expressive. 3D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.

Toning refers to the color adjustment and correction of film and television works to meet the requirements of the visual effect of the film. Color grading is a very important part of film post-production, which can improve the picture quality of the film and enhance the viewing experience. The main purpose of grading is to adjust the color, brightness, contrast, saturation and other parameters of the film to improve the picture quality of the film and enhance the viewing experience. Color grading requires careful color analysis and correction of the film according to the requirements of the script and the director, in order to achieve the visual effect and style of the film.

Editing and compositing is a very important part of the production process of film and television works. It involves editing and editing shooting materials, as well as compositing and processing special effects and sound effects. Editing refers to the screening, organization and editing of filmed video materials to meet the requirements of the film's plot and style. The editor needs to screen and organize the shooting materials according to the requirements of the script and the director, and edit the scenes and pictures that conform to the rhythm and emotional expression of the film. Synthesis refers to the synthesis of special effects, sound effects and images to meet the requirements of film artistic effects and audio-visual effects. Compositing requires the precise fusion and cooperation of special effects and sound effects with images to present the visual and auditory effects required by the film.

Professional photography refers to an artistic or professional activity that uses professional photography equipment and technology to photograph and create people, objects, landscapes, etc. Professional photographers need to have rich photography knowledge and technology, and be able to accurately judge and process the environment, light, composition, etc., in order to achieve the best shooting effect.

Site investigation and organization are very important parts of the production of film and television works, which involve the selection of shooting locations, determination of scenes and sets, and other aspects of work. The location investigation and organization need to be carried out after the script is written, so as to better realize the presentation of the storyline and scene.

Scripts refer to written materials written for dramas, movies, TV dramas and other art forms, and are an important part of the production of film and television works. Script writing refers to the process of writing ideas and storylines into an organized, orderly and rhythmic written material. The quality of the script and the way it is written play a vital role in the success of a film or television production.

Film concept planning refers to the process of creative planning and conceptual design based on factors such as target audience, brand image, and promotional purposes before creating a film. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the film, and formulate corresponding strategies and plans to ensure the maximum production and marketing effects of the film.

In the past, the corporate promotion industry must have had the hard experience of carrying a large amount of information and documents around. Have you ever had the trouble of repeatedly introducing enterprise products to customers? Now we have a very efficient and simple solution. All the information that required a lot of materials to express before was made into a short promotional video, made into a CD, installed in a USB flash drive, and put on the Internet, which can be opened and watched anytime, anywhere. Compared with carrying those materials, this is undoubtedly a very simple and convenient method; At the same time, corporate promotional videos are also the best choice to enhance the corporate image. Compared with traditional text introductions, video transmissions are more attractive to customers. The communication methods are more flexible and diverse, with a strong visual impact, and the displayed information is more concise and easy to understand, comprehensive and not complicated, and it is easier for customers to understand the company. The ultimate purpose of making corporate promotional videos is to enhance the corporate image and promote the sales of corporate products and services, and the same is true for the production of corporate promotional videos!

3D Animation Production

Street interview videos involve “person-on-the-street interviews”. Preliminary investigation must be conducted, such as setting the interview targets and preparing a handful of questions. The shooting is relatively simple, with an emphasize of realism. Post-production is also relatively uncomplicated and straightforward, which can keep the costs down since salaries for hiring actors and rental fees for venues are not required. As long as the interview questions are well-designed and there are adequate interviewees, it is not difficult to obtain a wonderful shot to impress the audience with surprises. “Street interviews” can bring out ordinary people’s queries and doubts. Then, solutions to these questions are provided at the end of the video, which are the products or the services of the clients.

It is generally believed that clear sky and good light are necessary conditions for a good promotional film. When the weather starts to turn bad, many people lose interest in shooting promotional videos. In fact, any weather can provide different shooting opportunities, and rain just provides the best opportunity for photographers to explore the creative shooting of their own promotional videos, making your works more interesting and more attractive to others in rainy days. Therefore, in rainy days, it is also possible to shoot promotional videos that satisfy customers.

During the grand-opening of large-scale events, there is always a wonderful opening video to showcase the theme and content of the event to the guests and visitors. Event opening videos must be produced before the commencement of the events. Innovative techniques should be adopted to capture the audience’s attention and the whole message should be conveyed within one or two minutes. A high-quality event opening video can definitely make a good event even better.