2D rendering refers to the processing and rendering of two-dimensional graphics or images to create animations or movies with artistic and visual effects. 2D rendering usually includes fine processing and adjustment of graphics, color, light and shadow, etc., to achieve beautiful visual and artistic effects. The main purpose of 2D rendering is to provide images and pictures with artistic effects and visual effects for movies or animations, making movies or animations more attractive and expressive. 2D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.

Final sound mixing and exporting is the final step in film and television production, which involves the mixing and integration of audio and video, and outputting the film into the final format for playback and distribution. Final mixing refers to the mixing and integration of completed audio material to achieve the best sound effect of the film. The final sound mix needs to be precisely adjusted and processed according to the sound effect requirements of the film and the director's requirements, so as to achieve the best sound effect. The final mix usually includes processing and adjustments to music, sound effects, voice acting, and more. Export refers to outputting the completed movie into the final format for playback and distribution. Exporting needs to select the appropriate output format and resolution according to the playback platform and viewing device of the movie to ensure the playback effect and quality of the movie. Export usually includes the setting and adjustment of parameters such as selecting the output format, resolution, and bit rate.

Toning refers to the color adjustment and correction of film and television works to meet the requirements of the visual effect of the film. Color grading is a very important part of film post-production, which can improve the picture quality of the film and enhance the viewing experience. The main purpose of grading is to adjust the color, brightness, contrast, saturation and other parameters of the film to improve the picture quality of the film and enhance the viewing experience. Color grading requires careful color analysis and correction of the film according to the requirements of the script and the director, in order to achieve the visual effect and style of the film.

Editing and compositing is a very important part of the production process of film and television works. It involves editing and editing shooting materials, as well as compositing and processing special effects and sound effects. Editing refers to the screening, organization and editing of filmed video materials to meet the requirements of the film's plot and style. The editor needs to screen and organize the shooting materials according to the requirements of the script and the director, and edit the scenes and pictures that conform to the rhythm and emotional expression of the film. Synthesis refers to the synthesis of special effects, sound effects and images to meet the requirements of film artistic effects and audio-visual effects. Compositing requires the precise fusion and cooperation of special effects and sound effects with images to present the visual and auditory effects required by the film.

Director and production are two very important roles in the process of making film and television works, and they play key roles in different stages of film and television production. The director is one of the key figures in the production of film and television works. He is responsible for the visual presentation and artistic direction of the film, and comprehensively arranges and guides the script, actor performance, photography, sound effects and other aspects of the film to ensure the production quality and effect of the film. The director needs to comprehensively plan and organize all aspects of the film, and work closely with the production team to complete the production of the film. The producer is another important role in the production of film and television works. He is responsible for the production and organization of the film, including planning, budget, recruiting actors, selecting venues, purchasing equipment and props, etc. Producers need to fully control and coordinate the production process of the film to ensure that the production schedule and budget of the film are controlled within a reasonable range.

Site investigation and organization are very important parts of the production of film and television works, which involve the selection of shooting locations, determination of scenes and sets, and other aspects of work. The location investigation and organization need to be carried out after the script is written, so as to better realize the presentation of the storyline and scene.

Film advertising planning refers to the process of creative planning and conceptual design by the production team based on factors such as brand image, target audience, and marketing objectives before making film advertisements. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the advertisement, and formulate corresponding strategies and plans to ensure the maximum effect of advertisement production and marketing.

Film concept planning refers to the process of creative planning and conceptual design based on factors such as target audience, brand image, and promotional purposes before creating a film. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the film, and formulate corresponding strategies and plans to ensure the maximum production and marketing effects of the film.

Creative consulting is a process of helping enterprises or organizations solve problems, innovate and develop through creative thinking and methods. Creative consulting can help companies or organizations tap potential opportunities and solutions, and provide new ways of thinking and methods to develop new products, services, markets and business models, etc.

A brand guideline is a document, usually developed by a business or a brand's marketing team, that identifies the core elements and norms of a brand and ensures that all brand-related activities and materials conform to those standards. Brand guidelines typically include the following: Brand Positioning: Determine the brand's core values, brand promise, and target consumers. Brand logo: Determine the design, color, font and other specifications of the brand logo, and provide relevant usage guidelines and specifications to ensure the consistency and integrity of the brand logo. Brand language: Determine the language style and tone of the brand, including tone, diction, vocabulary and grammar, to ensure that the language style of the brand is consistent and consistent with the brand image and positioning. Brand image: Determine the visual image of the brand, including brand advertising, publicity, packaging, product design, etc., to ensure that the brand image is consistent and in line with the brand image and positioning. Usage guidelines: including the usage methods and specifications of brand logos, brand language usage guidelines, brand image usage guidelines, etc., to ensure brand consistency and integrity.

Product/Service Promo

Street interview videos involve “person-on-the-street interviews”. Preliminary investigation must be conducted, such as setting the interview targets and preparing a handful of questions. The shooting is relatively simple, with an emphasize of realism. Post-production is also relatively uncomplicated and straightforward, which can keep the costs down since salaries for hiring actors and rental fees for venues are not required. As long as the interview questions are well-designed and there are adequate interviewees, it is not difficult to obtain a wonderful shot to impress the audience with surprises. “Street interviews” can bring out ordinary people’s queries and doubts. Then, solutions to these questions are provided at the end of the video, which are the products or the services of the clients.