Particle generation refers to the use of computer programs in the production of film and television works to generate a large number of graphic elements, such as sparks, smoke, water droplets, etc., to enhance the visual effect and expressiveness of the film. Particle generation technology can add details and dynamic effects to the film, making the film more realistic and shocking. The main purpose of particle generation is to provide special effects with details and dynamic effects to enhance the visual effect and expressiveness of the film. Particle generation needs to be finely processed and adjusted according to the needs of the film and the requirements of the director to achieve the best special effects.

3D rendering refers to the processing and rendering of three-dimensional models to create animations or movies with artistic effects and realism. 3D rendering involves the fine processing and adjustment of the modeling, material, light and shadow of the 3D model to achieve beautiful visual effects and a sense of reality. The main purpose of 3D rendering is to provide artistic and realistic images and frames for movies or animations, making movies or animations more attractive and expressive. 3D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.

Final sound mixing and exporting is the final step in film and television production, which involves the mixing and integration of audio and video, and outputting the film into the final format for playback and distribution. Final mixing refers to the mixing and integration of completed audio material to achieve the best sound effect of the film. The final sound mix needs to be precisely adjusted and processed according to the sound effect requirements of the film and the director's requirements, so as to achieve the best sound effect. The final mix usually includes processing and adjustments to music, sound effects, voice acting, and more. Export refers to outputting the completed movie into the final format for playback and distribution. Exporting needs to select the appropriate output format and resolution according to the playback platform and viewing device of the movie to ensure the playback effect and quality of the movie. Export usually includes the setting and adjustment of parameters such as selecting the output format, resolution, and bit rate.

Toning refers to the color adjustment and correction of film and television works to meet the requirements of the visual effect of the film. Color grading is a very important part of film post-production, which can improve the picture quality of the film and enhance the viewing experience. The main purpose of grading is to adjust the color, brightness, contrast, saturation and other parameters of the film to improve the picture quality of the film and enhance the viewing experience. Color grading requires careful color analysis and correction of the film according to the requirements of the script and the director, in order to achieve the visual effect and style of the film.

Professional photography refers to an artistic or professional activity that uses professional photography equipment and technology to photograph and create people, objects, landscapes, etc. Professional photographers need to have rich photography knowledge and technology, and be able to accurately judge and process the environment, light, composition, etc., in order to achieve the best shooting effect.

Director and production are two very important roles in the process of making film and television works, and they play key roles in different stages of film and television production. The director is one of the key figures in the production of film and television works. He is responsible for the visual presentation and artistic direction of the film, and comprehensively arranges and guides the script, actor performance, photography, sound effects and other aspects of the film to ensure the production quality and effect of the film. The director needs to comprehensively plan and organize all aspects of the film, and work closely with the production team to complete the production of the film. The producer is another important role in the production of film and television works. He is responsible for the production and organization of the film, including planning, budget, recruiting actors, selecting venues, purchasing equipment and props, etc. Producers need to fully control and coordinate the production process of the film to ensure that the production schedule and budget of the film are controlled within a reasonable range.

Film concept planning refers to the process of creative planning and conceptual design based on factors such as target audience, brand image, and promotional purposes before creating a film. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the film, and formulate corresponding strategies and plans to ensure the maximum production and marketing effects of the film.

Creative consulting is a process of helping enterprises or organizations solve problems, innovate and develop through creative thinking and methods. Creative consulting can help companies or organizations tap potential opportunities and solutions, and provide new ways of thinking and methods to develop new products, services, markets and business models, etc.

Market research is a quantitative and qualitative research method aimed at understanding consumer needs, attitudes, behavior and preferences for a particular product, service or market. By collecting and analyzing data, market research helps companies make business decisions, such as product development, pricing strategies, marketing, brand positioning, etc.

Street interview videos involve “person-on-the-street interviews”. Preliminary investigation must be conducted, such as setting the interview targets and preparing a handful of questions. The shooting is relatively simple, with an emphasize of realism. Post-production is also relatively uncomplicated and straightforward, which can keep the costs down since salaries for hiring actors and rental fees for venues are not required. As long as the interview questions are well-designed and there are adequate interviewees, it is not difficult to obtain a wonderful shot to impress the audience with surprises. “Street interviews” can bring out ordinary people’s queries and doubts. Then, solutions to these questions are provided at the end of the video, which are the products or the services of the clients.

It is generally believed that clear sky and good light are necessary conditions for a good promotional film. When the weather starts to turn bad, many people lose interest in shooting promotional videos. In fact, any weather can provide different shooting opportunities, and rain just provides the best opportunity for photographers to explore the creative shooting of their own promotional videos, making your works more interesting and more attractive to others in rainy days. Therefore, in rainy days, it is also possible to shoot promotional videos that satisfy customers.

Distinctive characters and touching storylines can often captivate the audience. Therefore, microfilms often give surprising marketing effects. To shoot a microfilm, more actors and venues are involved; hence, the production time tends to be longer. Yet, microfilms usually have a more complete storyline and enjoyability, and can be broadcasted through various platforms. The internet is the most typical platform for playing a microfilm. Humours, fashion trends, charity and education, business and commerce can be some of the possible themes of the microfilms. Storylines of the microfilms can be written independently or in series.