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Video Production Bootcamp: Videography & Cinematography
HK$ 10599
Video Production Bootcamp is a tailor-made course for photography enthusiasts and professional photographers. This course aims to enhance students' skills and knowledge in videography and cinematography, enabling them to better master photography techniques and realize their creativity.
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In this course, students will learn how to select and use video and cinematography equipment, understand the fundamentals and techniques of video and cinematography, and learn how to edit and post-produce film.
In terms of videography, students will learn how to use a video camera to shoot, including how to master basic skills such as aperture, shutter, ISO and white balance. In addition, students will learn how to shoot with different camera equipment and lenses, and how to enhance the film with lighting and sound effects.
In cinematography, students will learn how to use elements such as camera technology, shooting techniques, lighting effects and sound effects to create a truly cinematic quality. Students will learn the basics of scene design, script creation, role setting, etc., and how to use post-production techniques such as editing techniques and color grading to make the film more artistic and professional.
This course will also provide a wealth of practical opportunities. Students can practice the knowledge and skills they have learned through shooting practice and special productions. Through the study of this course, students can not only improve their photography skills, but also create more valuable and influential film works, and enhance their professional quality and competitiveness.
3D Renders
3D rendering refers to the processing and rendering of three-dimensional models to create animations or movies with artistic effects and realism. 3D rendering involves the fine processing and adjustment of the modeling, material, light and shadow of the 3D model to achieve beautiful visual effects and a sense of reality.
The main purpose of 3D rendering is to provide artistic and realistic images and frames for movies or animations, making movies or animations more attractive and expressive. 3D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.
Voice Over
Dubbing refers to the post-dubbing processing of existing films or animations in the production of film and television works to enhance the sound effects and expressiveness of the films. It usually includes recording and processing the lines, narration, and sound effects of characters.
The main purpose of dubbing is to provide better sound effects and expressiveness for the film, so that the audience can better understand and feel the plot and characters of the film. Dubbing needs to be carefully processed according to the needs of the film and the requirements of the director to achieve the best dubbing effect.
Color Grading
Toning refers to the color adjustment and correction of film and television works to meet the requirements of the visual effect of the film. Color grading is a very important part of film post-production, which can improve the picture quality of the film and enhance the viewing experience.
The main purpose of grading is to adjust the color, brightness, contrast, saturation and other parameters of the film to improve the picture quality of the film and enhance the viewing experience. Color grading requires careful color analysis and correction of the film according to the requirements of the script and the director, in order to achieve the visual effect and style of the film.
Professional Photography
Professional photography refers to an artistic or professional activity that uses professional photography equipment and technology to photograph and create people, objects, landscapes, etc. Professional photographers need to have rich photography knowledge and technology, and be able to accurately judge and process the environment, light, composition, etc., in order to achieve the best shooting effect.
Casting and Management of Talents
Actor recruitment and management is a very important part of the production process of film and television works. It involves the selection of actors, the arrangement of actors' working hours and salary, etc. Actor recruitment and management need to be carried out after the script and site inspection are completed, so as to better realize the presentation of the storyline and scene.
Video Campaign Development
Film advertising planning refers to the process of creative planning and conceptual design by the production team based on factors such as brand image, target audience, and marketing objectives before making film advertisements. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the advertisement, and formulate corresponding strategies and plans to ensure the maximum effect of advertisement production and marketing.
Creative Consultation
Creative consulting is a process of helping enterprises or organizations solve problems, innovate and develop through creative thinking and methods. Creative consulting can help companies or organizations tap potential opportunities and solutions, and provide new ways of thinking and methods to develop new products, services, markets and business models, etc.
Brand Guidelines
A brand guideline is a document, usually developed by a business or a brand's marketing team, that identifies the core elements and norms of a brand and ensures that all brand-related activities and materials conform to those standards. Brand guidelines typically include the following:
Brand Positioning: Determine the brand's core values, brand promise, and target consumers.
Brand logo: Determine the design, color, font and other specifications of the brand logo, and provide relevant usage guidelines and specifications to ensure the consistency and integrity of the brand logo.
Brand language: Determine the language style and tone of the brand, including tone, diction, vocabulary and grammar, to ensure that the language style of the brand is consistent and consistent with the brand image and positioning.
Brand image: Determine the visual image of the brand, including brand advertising, publicity, packaging, product design, etc., to ensure that the brand image is consistent and in line with the brand image and positioning.
Usage guidelines: including the usage methods and specifications of brand logos, brand language usage guidelines, brand image usage guidelines, etc., to ensure brand consistency and integrity.
Make Corporate Videos
In the past, the corporate promotion industry must have had the hard experience of carrying a large amount of information and documents around. Have you ever had the trouble of repeatedly introducing enterprise products to customers? Now we have a very efficient and simple solution. All the information that required a lot of materials to express before was made into a short promotional video, made into a CD, installed in a USB flash drive, and put on the Internet, which can be opened and watched anytime, anywhere. Compared with carrying those materials, this is undoubtedly a very simple and convenient method;
At the same time, corporate promotional videos are also the best choice to enhance the corporate image. Compared with traditional text introductions, video transmissions are more attractive to customers. The communication methods are more flexible and diverse, with a strong visual impact, and the displayed information is more concise and easy to understand, comprehensive and not complicated, and it is easier for customers to understand the company.
The ultimate purpose of making corporate promotional videos is to enhance the corporate image and promote the sales of corporate products and services, and the same is true for the production of corporate promotional videos!
3D Animation Production
3D Animation Production
Street Interview Video
Street interview videos involve “person-on-the-street interviews”. Preliminary investigation must be conducted, such as setting the interview targets and preparing a handful of questions. The shooting is relatively simple, with an emphasize of realism. Post-production is also relatively uncomplicated and straightforward, which can keep the costs down since salaries for hiring actors and rental fees for venues are not required. As long as the interview questions are well-designed and there are adequate interviewees, it is not difficult to obtain a wonderful shot to impress the audience with surprises. “Street interviews” can bring out ordinary people’s queries and doubts. Then, solutions to these questions are provided at the end of the video, which are the products or the services of the clients.
Microfilm
Distinctive characters and touching storylines can often captivate the audience. Therefore, microfilms often give surprising marketing effects. To shoot a microfilm, more actors and venues are involved; hence, the production time tends to be longer. Yet, microfilms usually have a more complete storyline and enjoyability, and can be broadcasted through various platforms. The internet is the most typical platform for playing a microfilm. Humours, fashion trends, charity and education, business and commerce can be some of the possible themes of the microfilms. Storylines of the microfilms can be written independently or in series.
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