Spinning
Video Campaign Development
HK$ 5800
Film advertising planning refers to the process of creative planning and conceptual design by the production team based on factors such as brand image, target audience, and marketing objectives before making film advertisements. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the advertisement, and formulate corresponding strategies and plans to ensure the maximum effect of advertisement production and marketing.
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Video ad planning usually includes the following steps:
Target audience: Determine the target audience of the advertisement, understand the needs, interests and behavior habits of the target audience, so that the production team can make creative planning according to the needs and habits of the audience.
Brand image: clarify the brand image and positioning to ensure that the advertising production is consistent with the brand image and achieve the effect of brand promotion.
Advertising theme and storyline: Determine the theme and storyline of the advertisement, including the emotional expression, storyline, and character setting of the advertisement, so that the advertisement can resonate with the audience and attract the attention of the audience.
Advertising style: determine the style and expression of the advertisement, including the soundtrack of the advertisement, visual effects, lens use, etc., so that the advertisement can achieve the expected effect.
Production plan: formulate the production plan of the advertisement, including the shooting location, shooting time, production cost, etc. of the advertisement, so as to ensure that the production process of the advertisement can be carried out according to the plan and completed within the budget.
Media channels: Determine the media channels of the advertisement, including TV advertisements, online advertisements, social media advertisements, etc., so that the advertisements can be effectively disseminated and promoted among the target audience.
In short, video advertising planning is a very important step in the advertising production process. It can help the production team understand the brand image, target audience and marketing goals, so as to better create
3D Renders
3D rendering refers to the processing and rendering of three-dimensional models to create animations or movies with artistic effects and realism. 3D rendering involves the fine processing and adjustment of the modeling, material, light and shadow of the 3D model to achieve beautiful visual effects and a sense of reality.
The main purpose of 3D rendering is to provide artistic and realistic images and frames for movies or animations, making movies or animations more attractive and expressive. 3D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.
2D Renders
2D rendering refers to the processing and rendering of two-dimensional graphics or images to create animations or movies with artistic and visual effects. 2D rendering usually includes fine processing and adjustment of graphics, color, light and shadow, etc., to achieve beautiful visual and artistic effects.
The main purpose of 2D rendering is to provide images and pictures with artistic effects and visual effects for movies or animations, making movies or animations more attractive and expressive. 2D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.
Voice Over
Dubbing refers to the post-dubbing processing of existing films or animations in the production of film and television works to enhance the sound effects and expressiveness of the films. It usually includes recording and processing the lines, narration, and sound effects of characters.
The main purpose of dubbing is to provide better sound effects and expressiveness for the film, so that the audience can better understand and feel the plot and characters of the film. Dubbing needs to be carefully processed according to the needs of the film and the requirements of the director to achieve the best dubbing effect.
Final Mix & Export
Final sound mixing and exporting is the final step in film and television production, which involves the mixing and integration of audio and video, and outputting the film into the final format for playback and distribution.
Final mixing refers to the mixing and integration of completed audio material to achieve the best sound effect of the film. The final sound mix needs to be precisely adjusted and processed according to the sound effect requirements of the film and the director's requirements, so as to achieve the best sound effect. The final mix usually includes processing and adjustments to music, sound effects, voice acting, and more.
Export refers to outputting the completed movie into the final format for playback and distribution. Exporting needs to select the appropriate output format and resolution according to the playback platform and viewing device of the movie to ensure the playback effect and quality of the movie. Export usually includes the setting and adjustment of parameters such as selecting the output format, resolution, and bit rate.
Editing & Compositing
Editing and compositing is a very important part of the production process of film and television works. It involves editing and editing shooting materials, as well as compositing and processing special effects and sound effects.
Editing refers to the screening, organization and editing of filmed video materials to meet the requirements of the film's plot and style. The editor needs to screen and organize the shooting materials according to the requirements of the script and the director, and edit the scenes and pictures that conform to the rhythm and emotional expression of the film.
Synthesis refers to the synthesis of special effects, sound effects and images to meet the requirements of film artistic effects and audio-visual effects. Compositing requires the precise fusion and cooperation of special effects and sound effects with images to present the visual and auditory effects required by the film.
Script Writing
Scripts refer to written materials written for dramas, movies, TV dramas and other art forms, and are an important part of the production of film and television works. Script writing refers to the process of writing ideas and storylines into an organized, orderly and rhythmic written material. The quality of the script and the way it is written play a vital role in the success of a film or television production.
Storyboard
Storyboard refers to the process of decomposing, planning and combining storylines and scenes by drawing pictures or taking photos in the production of film and television dramas, animations, advertisements and other projects. Storyboard is a visual tool that can help the production team better plan and organize the content of the story so that it can proceed more smoothly in the subsequent production process.
Creative Consultation
Creative consulting is a process of helping enterprises or organizations solve problems, innovate and develop through creative thinking and methods. Creative consulting can help companies or organizations tap potential opportunities and solutions, and provide new ways of thinking and methods to develop new products, services, markets and business models, etc.
Market Research
Market research is a quantitative and qualitative research method aimed at understanding consumer needs, attitudes, behavior and preferences for a particular product, service or market. By collecting and analyzing data, market research helps companies make business decisions, such as product development, pricing strategies, marketing, brand positioning, etc.
Street Interview Video
Street interview videos involve “person-on-the-street interviews”. Preliminary investigation must be conducted, such as setting the interview targets and preparing a handful of questions. The shooting is relatively simple, with an emphasize of realism. Post-production is also relatively uncomplicated and straightforward, which can keep the costs down since salaries for hiring actors and rental fees for venues are not required. As long as the interview questions are well-designed and there are adequate interviewees, it is not difficult to obtain a wonderful shot to impress the audience with surprises. “Street interviews” can bring out ordinary people’s queries and doubts. Then, solutions to these questions are provided at the end of the video, which are the products or the services of the clients.
Testimonial Video
This type of videos is often chosen for online promotion since the production process is relatively simple and promising. The main focus is on the users’ first-hand experience about certain product or service, and they share their feelings in the video. Since the video content is about personal experience, there are not many post-production modifications needed. This type of videos can generate promising marketing effects.
Event Opening Video
During the grand-opening of large-scale events, there is always a wonderful opening video to showcase the theme and content of the event to the guests and visitors. Event opening videos must be produced before the commencement of the events. Innovative techniques should be adopted to capture the audience’s attention and the whole message should be conveyed within one or two minutes. A high-quality event opening video can definitely make a good event even better.
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