This type of videos is often chosen for online promotion since the production process is relatively simple and promising. The main focus is on the users’ first-hand experience about certain product or service, and they share their feelings in the video. Since the video content is about personal experience, there are not many post-production modifications needed. This type of videos can generate promising marketing effects.
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This type of videos is often chosen for online promotion since the production process is relatively simple and promising. The main focus is on the users’ first-hand experience about certain product or service, and they share their feelings in the video. Since the video content is about personal experience, there are not many post-production modifications needed. This type of videos can generate promising marketing effects.
3D rendering refers to the processing and rendering of three-dimensional models to create animations or movies with artistic effects and realism. 3D rendering involves the fine processing and adjustment of the modeling, material, light and shadow of the 3D model to achieve beautiful visual effects and a sense of reality.
The main purpose of 3D rendering is to provide artistic and realistic images and frames for movies or animations, making movies or animations more attractive and expressive. 3D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.
2D rendering refers to the processing and rendering of two-dimensional graphics or images to create animations or movies with artistic and visual effects. 2D rendering usually includes fine processing and adjustment of graphics, color, light and shadow, etc., to achieve beautiful visual and artistic effects.
The main purpose of 2D rendering is to provide images and pictures with artistic effects and visual effects for movies or animations, making movies or animations more attractive and expressive. 2D rendering needs to be finely processed and adjusted according to the requirements of the film or animation and the requirements of the director to achieve the best rendering effect.
Dubbing refers to the post-dubbing processing of existing films or animations in the production of film and television works to enhance the sound effects and expressiveness of the films. It usually includes recording and processing the lines, narration, and sound effects of characters.
The main purpose of dubbing is to provide better sound effects and expressiveness for the film, so that the audience can better understand and feel the plot and characters of the film. Dubbing needs to be carefully processed according to the needs of the film and the requirements of the director to achieve the best dubbing effect.
Editing and compositing is a very important part of the production process of film and television works. It involves editing and editing shooting materials, as well as compositing and processing special effects and sound effects.
Editing refers to the screening, organization and editing of filmed video materials to meet the requirements of the film's plot and style. The editor needs to screen and organize the shooting materials according to the requirements of the script and the director, and edit the scenes and pictures that conform to the rhythm and emotional expression of the film.
Synthesis refers to the synthesis of special effects, sound effects and images to meet the requirements of film artistic effects and audio-visual effects. Compositing requires the precise fusion and cooperation of special effects and sound effects with images to present the visual and auditory effects required by the film.
Actor recruitment and management is a very important part of the production process of film and television works. It involves the selection of actors, the arrangement of actors' working hours and salary, etc. Actor recruitment and management need to be carried out after the script and site inspection are completed, so as to better realize the presentation of the storyline and scene.
Site investigation and organization are very important parts of the production of film and television works, which involve the selection of shooting locations, determination of scenes and sets, and other aspects of work. The location investigation and organization need to be carried out after the script is written, so as to better realize the presentation of the storyline and scene.
Scripts refer to written materials written for dramas, movies, TV dramas and other art forms, and are an important part of the production of film and television works. Script writing refers to the process of writing ideas and storylines into an organized, orderly and rhythmic written material. The quality of the script and the way it is written play a vital role in the success of a film or television production.
A brand guideline is a document, usually developed by a business or a brand's marketing team, that identifies the core elements and norms of a brand and ensures that all brand-related activities and materials conform to those standards. Brand guidelines typically include the following:
Brand Positioning: Determine the brand's core values, brand promise, and target consumers.
Brand logo: Determine the design, color, font and other specifications of the brand logo, and provide relevant usage guidelines and specifications to ensure the consistency and integrity of the brand logo.
Brand language: Determine the language style and tone of the brand, including tone, diction, vocabulary and grammar, to ensure that the language style of the brand is consistent and consistent with the brand image and positioning.
Brand image: Determine the visual image of the brand, including brand advertising, publicity, packaging, product design, etc., to ensure that the brand image is consistent and in line with the brand image and positioning.
Usage guidelines: including the usage methods and specifications of brand logos, brand language usage guidelines, brand image usage guidelines, etc., to ensure brand consistency and integrity.
In the past, the corporate promotion industry must have had the hard experience of carrying a large amount of information and documents around. Have you ever had the trouble of repeatedly introducing enterprise products to customers? Now we have a very efficient and simple solution. All the information that required a lot of materials to express before was made into a short promotional video, made into a CD, installed in a USB flash drive, and put on the Internet, which can be opened and watched anytime, anywhere. Compared with carrying those materials, this is undoubtedly a very simple and convenient method;
At the same time, corporate promotional videos are also the best choice to enhance the corporate image. Compared with traditional text introductions, video transmissions are more attractive to customers. The communication methods are more flexible and diverse, with a strong visual impact, and the displayed information is more concise and easy to understand, comprehensive and not complicated, and it is easier for customers to understand the company.
The ultimate purpose of making corporate promotional videos is to enhance the corporate image and promote the sales of corporate products and services, and the same is true for the production of corporate promotional videos!
Distinctive characters and touching storylines can often captivate the audience. Therefore, microfilms often give surprising marketing effects. To shoot a microfilm, more actors and venues are involved; hence, the production time tends to be longer. Yet, microfilms usually have a more complete storyline and enjoyability, and can be broadcasted through various platforms. The internet is the most typical platform for playing a microfilm. Humours, fashion trends, charity and education, business and commerce can be some of the possible themes of the microfilms. Storylines of the microfilms can be written independently or in series.
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