Editing and compositing is a very important part of the production process of film and television works. It involves editing and editing shooting materials, as well as compositing and processing special effects and sound effects. Editing refers to the screening, organization and editing of filmed video materials to meet the requirements of the film's plot and style. The editor needs to screen and organize the shooting materials according to the requirements of the script and the director, and edit the scenes and pictures that conform to the rhythm and emotional expression of the film. Synthesis refers to the synthesis of special effects, sound effects and images to meet the requirements of film artistic effects and audio-visual effects. Compositing requires the precise fusion and cooperation of special effects and sound effects with images to present the visual and auditory effects required by the film.

Professional photography refers to an artistic or professional activity that uses professional photography equipment and technology to photograph and create people, objects, landscapes, etc. Professional photographers need to have rich photography knowledge and technology, and be able to accurately judge and process the environment, light, composition, etc., in order to achieve the best shooting effect.

Director and production are two very important roles in the process of making film and television works, and they play key roles in different stages of film and television production. The director is one of the key figures in the production of film and television works. He is responsible for the visual presentation and artistic direction of the film, and comprehensively arranges and guides the script, actor performance, photography, sound effects and other aspects of the film to ensure the production quality and effect of the film. The director needs to comprehensively plan and organize all aspects of the film, and work closely with the production team to complete the production of the film. The producer is another important role in the production of film and television works. He is responsible for the production and organization of the film, including planning, budget, recruiting actors, selecting venues, purchasing equipment and props, etc. Producers need to fully control and coordinate the production process of the film to ensure that the production schedule and budget of the film are controlled within a reasonable range.

Actor recruitment and management is a very important part of the production process of film and television works. It involves the selection of actors, the arrangement of actors' working hours and salary, etc. Actor recruitment and management need to be carried out after the script and site inspection are completed, so as to better realize the presentation of the storyline and scene.

Site investigation and organization are very important parts of the production of film and television works, which involve the selection of shooting locations, determination of scenes and sets, and other aspects of work. The location investigation and organization need to be carried out after the script is written, so as to better realize the presentation of the storyline and scene.

Storyboard refers to the process of decomposing, planning and combining storylines and scenes by drawing pictures or taking photos in the production of film and television dramas, animations, advertisements and other projects. Storyboard is a visual tool that can help the production team better plan and organize the content of the story so that it can proceed more smoothly in the subsequent production process.

Film advertising planning refers to the process of creative planning and conceptual design by the production team based on factors such as brand image, target audience, and marketing objectives before making film advertisements. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the advertisement, and formulate corresponding strategies and plans to ensure the maximum effect of advertisement production and marketing.

Market research is a quantitative and qualitative research method aimed at understanding consumer needs, attitudes, behavior and preferences for a particular product, service or market. By collecting and analyzing data, market research helps companies make business decisions, such as product development, pricing strategies, marketing, brand positioning, etc.

In the past, the corporate promotion industry must have had the hard experience of carrying a large amount of information and documents around. Have you ever had the trouble of repeatedly introducing enterprise products to customers? Now we have a very efficient and simple solution. All the information that required a lot of materials to express before was made into a short promotional video, made into a CD, installed in a USB flash drive, and put on the Internet, which can be opened and watched anytime, anywhere. Compared with carrying those materials, this is undoubtedly a very simple and convenient method; At the same time, corporate promotional videos are also the best choice to enhance the corporate image. Compared with traditional text introductions, video transmissions are more attractive to customers. The communication methods are more flexible and diverse, with a strong visual impact, and the displayed information is more concise and easy to understand, comprehensive and not complicated, and it is easier for customers to understand the company. The ultimate purpose of making corporate promotional videos is to enhance the corporate image and promote the sales of corporate products and services, and the same is true for the production of corporate promotional videos!

It is generally believed that clear sky and good light are necessary conditions for a good promotional film. When the weather starts to turn bad, many people lose interest in shooting promotional videos. In fact, any weather can provide different shooting opportunities, and rain just provides the best opportunity for photographers to explore the creative shooting of their own promotional videos, making your works more interesting and more attractive to others in rainy days. Therefore, in rainy days, it is also possible to shoot promotional videos that satisfy customers.

Distinctive characters and touching storylines can often captivate the audience. Therefore, microfilms often give surprising marketing effects. To shoot a microfilm, more actors and venues are involved; hence, the production time tends to be longer. Yet, microfilms usually have a more complete storyline and enjoyability, and can be broadcasted through various platforms. The internet is the most typical platform for playing a microfilm. Humours, fashion trends, charity and education, business and commerce can be some of the possible themes of the microfilms. Storylines of the microfilms can be written independently or in series.

During the grand-opening of large-scale events, there is always a wonderful opening video to showcase the theme and content of the event to the guests and visitors. Event opening videos must be produced before the commencement of the events. Innovative techniques should be adopted to capture the audience’s attention and the whole message should be conveyed within one or two minutes. A high-quality event opening video can definitely make a good event even better.