Spinning
Video Campaign Development
HK$ 5800
Film advertising planning refers to the process of creative planning and conceptual design by the production team based on factors such as brand image, target audience, and marketing objectives before making film advertisements. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the advertisement, and formulate corresponding strategies and plans to ensure the maximum effect of advertisement production and marketing.
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Video ad planning usually includes the following steps:
Target audience: Determine the target audience of the advertisement, understand the needs, interests and behavior habits of the target audience, so that the production team can make creative planning according to the needs and habits of the audience.
Brand image: clarify the brand image and positioning to ensure that the advertising production is consistent with the brand image and achieve the effect of brand promotion.
Advertising theme and storyline: Determine the theme and storyline of the advertisement, including the emotional expression, storyline, and character setting of the advertisement, so that the advertisement can resonate with the audience and attract the attention of the audience.
Advertising style: determine the style and expression of the advertisement, including the soundtrack of the advertisement, visual effects, lens use, etc., so that the advertisement can achieve the expected effect.
Production plan: formulate the production plan of the advertisement, including the shooting location, shooting time, production cost, etc. of the advertisement, so as to ensure that the production process of the advertisement can be carried out according to the plan and completed within the budget.
Media channels: Determine the media channels of the advertisement, including TV advertisements, online advertisements, social media advertisements, etc., so that the advertisements can be effectively disseminated and promoted among the target audience.
In short, video advertising planning is a very important step in the advertising production process. It can help the production team understand the brand image, target audience and marketing goals, so as to better create
Particle Generation
Particle generation refers to the use of computer programs in the production of film and television works to generate a large number of graphic elements, such as sparks, smoke, water droplets, etc., to enhance the visual effect and expressiveness of the film. Particle generation technology can add details and dynamic effects to the film, making the film more realistic and shocking.
The main purpose of particle generation is to provide special effects with details and dynamic effects to enhance the visual effect and expressiveness of the film. Particle generation needs to be finely processed and adjusted according to the needs of the film and the requirements of the director to achieve the best special effects.
Voice Over
Dubbing refers to the post-dubbing processing of existing films or animations in the production of film and television works to enhance the sound effects and expressiveness of the films. It usually includes recording and processing the lines, narration, and sound effects of characters.
The main purpose of dubbing is to provide better sound effects and expressiveness for the film, so that the audience can better understand and feel the plot and characters of the film. Dubbing needs to be carefully processed according to the needs of the film and the requirements of the director to achieve the best dubbing effect.
Final Mix & Export
Final sound mixing and exporting is the final step in film and television production, which involves the mixing and integration of audio and video, and outputting the film into the final format for playback and distribution.
Final mixing refers to the mixing and integration of completed audio material to achieve the best sound effect of the film. The final sound mix needs to be precisely adjusted and processed according to the sound effect requirements of the film and the director's requirements, so as to achieve the best sound effect. The final mix usually includes processing and adjustments to music, sound effects, voice acting, and more.
Export refers to outputting the completed movie into the final format for playback and distribution. Exporting needs to select the appropriate output format and resolution according to the playback platform and viewing device of the movie to ensure the playback effect and quality of the movie. Export usually includes the setting and adjustment of parameters such as selecting the output format, resolution, and bit rate.
Professional Photography
Professional photography refers to an artistic or professional activity that uses professional photography equipment and technology to photograph and create people, objects, landscapes, etc. Professional photographers need to have rich photography knowledge and technology, and be able to accurately judge and process the environment, light, composition, etc., in order to achieve the best shooting effect.
Video Concept Development
Film concept planning refers to the process of creative planning and conceptual design based on factors such as target audience, brand image, and promotional purposes before creating a film. At this stage, the creative team needs to determine the core content, theme, style, and form of expression of the film, and formulate corresponding strategies and plans to ensure the maximum production and marketing effects of the film.
Brand Guidelines
A brand guideline is a document, usually developed by a business or a brand's marketing team, that identifies the core elements and norms of a brand and ensures that all brand-related activities and materials conform to those standards. Brand guidelines typically include the following:
Brand Positioning: Determine the brand's core values, brand promise, and target consumers.
Brand logo: Determine the design, color, font and other specifications of the brand logo, and provide relevant usage guidelines and specifications to ensure the consistency and integrity of the brand logo.
Brand language: Determine the language style and tone of the brand, including tone, diction, vocabulary and grammar, to ensure that the language style of the brand is consistent and consistent with the brand image and positioning.
Brand image: Determine the visual image of the brand, including brand advertising, publicity, packaging, product design, etc., to ensure that the brand image is consistent and in line with the brand image and positioning.
Usage guidelines: including the usage methods and specifications of brand logos, brand language usage guidelines, brand image usage guidelines, etc., to ensure brand consistency and integrity.
Make Corporate Videos
In the past, the corporate promotion industry must have had the hard experience of carrying a large amount of information and documents around. Have you ever had the trouble of repeatedly introducing enterprise products to customers? Now we have a very efficient and simple solution. All the information that required a lot of materials to express before was made into a short promotional video, made into a CD, installed in a USB flash drive, and put on the Internet, which can be opened and watched anytime, anywhere. Compared with carrying those materials, this is undoubtedly a very simple and convenient method;
At the same time, corporate promotional videos are also the best choice to enhance the corporate image. Compared with traditional text introductions, video transmissions are more attractive to customers. The communication methods are more flexible and diverse, with a strong visual impact, and the displayed information is more concise and easy to understand, comprehensive and not complicated, and it is easier for customers to understand the company.
The ultimate purpose of making corporate promotional videos is to enhance the corporate image and promote the sales of corporate products and services, and the same is true for the production of corporate promotional videos!
Product/Service Promo
Product/Service Promo
Street Interview Video
Street interview videos involve “person-on-the-street interviews”. Preliminary investigation must be conducted, such as setting the interview targets and preparing a handful of questions. The shooting is relatively simple, with an emphasize of realism. Post-production is also relatively uncomplicated and straightforward, which can keep the costs down since salaries for hiring actors and rental fees for venues are not required. As long as the interview questions are well-designed and there are adequate interviewees, it is not difficult to obtain a wonderful shot to impress the audience with surprises. “Street interviews” can bring out ordinary people’s queries and doubts. Then, solutions to these questions are provided at the end of the video, which are the products or the services of the clients.
Corporate Video
It is generally believed that clear sky and good light are necessary conditions for a good promotional film. When the weather starts to turn bad, many people lose interest in shooting promotional videos. In fact, any weather can provide different shooting opportunities, and rain just provides the best opportunity for photographers to explore the creative shooting of their own promotional videos, making your works more interesting and more attractive to others in rainy days. Therefore, in rainy days, it is also possible to shoot promotional videos that satisfy customers.
Microfilm
Distinctive characters and touching storylines can often captivate the audience. Therefore, microfilms often give surprising marketing effects. To shoot a microfilm, more actors and venues are involved; hence, the production time tends to be longer. Yet, microfilms usually have a more complete storyline and enjoyability, and can be broadcasted through various platforms. The internet is the most typical platform for playing a microfilm. Humours, fashion trends, charity and education, business and commerce can be some of the possible themes of the microfilms. Storylines of the microfilms can be written independently or in series.
Event Opening Video
During the grand-opening of large-scale events, there is always a wonderful opening video to showcase the theme and content of the event to the guests and visitors. Event opening videos must be produced before the commencement of the events. Innovative techniques should be adopted to capture the audience’s attention and the whole message should be conveyed within one or two minutes. A high-quality event opening video can definitely make a good event even better.
Particle Generation
Particle generation refers to the use of computer programs in the production of film and television works to generate a large number of graphic elements, such as sparks, smoke, water droplets, etc., to enhance the visual effect and expressiveness of the film. Particle generation technology can add details and dynamic effects to the film, making the film more realistic and shocking.
The main purpose of particle generation is to provide special effects with details and dynamic effects to enhance the visual effect and expressiveness of the film. Particle generation needs to be finely processed and adjusted according to the needs of the film and the requirements of the director to achieve the best special effects.
Voice Over
Dubbing refers to the post-dubbing processing of existing films or animations in the production of film and television works to enhance the sound effects and expressiveness of the films. It usually includes recording and processing the lines, narration, and sound effects of characters.
The main purpose of dubbing is to provide better sound effects and expressiveness for the film, so that the audience can better understand and feel the plot and characters of the film. Dubbing needs to be carefully processed according to the needs of the film and the requirements of the director to achieve the best dubbing effect.
Final Mix & Export
Final sound mixing and exporting is the final step in film and television production, which involves the mixing and integration of audio and video, and outputting the film into the final format for playback and distribution.
Final mixing refers to the mixing and integration of completed audio material to achieve the best sound effect of the film. The final sound mix needs to be precisely adjusted and processed according to the sound effect requirements of the film and the director's requirements, so as to achieve the best sound effect. The final mix usually includes processing and adjustments to music, sound effects, voice acting, and more.
Export refers to outputting the completed movie into the final format for playback and distribution. Exporting needs to select the appropriate output format and resolution according to the playback platform and viewing device of the movie to ensure the playback effect and quality of the movie. Export usually includes the setting and adjustment of parameters such as selecting the output format, resolution, and bit rate.
Color Grading
Toning refers to the color adjustment and correction of film and television works to meet the requirements of the visual effect of the film. Color grading is a very important part of film post-production, which can improve the picture quality of the film and enhance the viewing experience.
The main purpose of grading is to adjust the color, brightness, contrast, saturation and other parameters of the film to improve the picture quality of the film and enhance the viewing experience. Color grading requires careful color analysis and correction of the film according to the requirements of the script and the director, in order to achieve the visual effect and style of the film.
Editing & Compositing
Editing and compositing is a very important part of the production process of film and television works. It involves editing and editing shooting materials, as well as compositing and processing special effects and sound effects.
Editing refers to the screening, organization and editing of filmed video materials to meet the requirements of the film's plot and style. The editor needs to screen and organize the shooting materials according to the requirements of the script and the director, and edit the scenes and pictures that conform to the rhythm and emotional expression of the film.
Synthesis refers to the synthesis of special effects, sound effects and images to meet the requirements of film artistic effects and audio-visual effects. Compositing requires the precise fusion and cooperation of special effects and sound effects with images to present the visual and auditory effects required by the film.
Direction and Production
Director and production are two very important roles in the process of making film and television works, and they play key roles in different stages of film and television production.
The director is one of the key figures in the production of film and television works. He is responsible for the visual presentation and artistic direction of the film, and comprehensively arranges and guides the script, actor performance, photography, sound effects and other aspects of the film to ensure the production quality and effect of the film. The director needs to comprehensively plan and organize all aspects of the film, and work closely with the production team to complete the production of the film.
The producer is another important role in the production of film and television works. He is responsible for the production and organization of the film, including planning, budget, recruiting actors, selecting venues, purchasing equipment and props, etc. Producers need to fully control and coordinate the production process of the film to ensure that the production schedule and budget of the film are controlled within a reasonable range.
Location Scouting and Organization
Site investigation and organization are very important parts of the production of film and television works, which involve the selection of shooting locations, determination of scenes and sets, and other aspects of work. The location investigation and organization need to be carried out after the script is written, so as to better realize the presentation of the storyline and scene.
Script Writing
Scripts refer to written materials written for dramas, movies, TV dramas and other art forms, and are an important part of the production of film and television works. Script writing refers to the process of writing ideas and storylines into an organized, orderly and rhythmic written material. The quality of the script and the way it is written play a vital role in the success of a film or television production.
Storyboard
Storyboard refers to the process of decomposing, planning and combining storylines and scenes by drawing pictures or taking photos in the production of film and television dramas, animations, advertisements and other projects. Storyboard is a visual tool that can help the production team better plan and organize the content of the story so that it can proceed more smoothly in the subsequent production process.
Brand Guidelines
A brand guideline is a document, usually developed by a business or a brand's marketing team, that identifies the core elements and norms of a brand and ensures that all brand-related activities and materials conform to those standards. Brand guidelines typically include the following:
Brand Positioning: Determine the brand's core values, brand promise, and target consumers.
Brand logo: Determine the design, color, font and other specifications of the brand logo, and provide relevant usage guidelines and specifications to ensure the consistency and integrity of the brand logo.
Brand language: Determine the language style and tone of the brand, including tone, diction, vocabulary and grammar, to ensure that the language style of the brand is consistent and consistent with the brand image and positioning.
Brand image: Determine the visual image of the brand, including brand advertising, publicity, packaging, product design, etc., to ensure that the brand image is consistent and in line with the brand image and positioning.
Usage guidelines: including the usage methods and specifications of brand logos, brand language usage guidelines, brand image usage guidelines, etc., to ensure brand consistency and integrity.
Market Research
Market research is a quantitative and qualitative research method aimed at understanding consumer needs, attitudes, behavior and preferences for a particular product, service or market. By collecting and analyzing data, market research helps companies make business decisions, such as product development, pricing strategies, marketing, brand positioning, etc.
Product/Service Promo
Product/Service Promo
color
border style
- * Accept either 'px' or % as unit, e.g. 0px, 5px, 5%
typography
Heading (H1, H2, H3, H4, H5, H6)
Body Text (Paragraph, Label)
Title
Link
button
- * Accept either 'px' or % as unit, e.g. 0px, 5px, 5%
- * First number: top and bottom padding
* Second number: left and right padding
* Units: px Hover Effect
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